Why use Experiential Marketing?

Experiential Marketing is a relatively new idea to the creative world but the benefits have proved to be enormous. You can work with practically any type of budget when going this route as it relies on engagement, imagination and energy rather than a big marketing budget.

Experiential marketing programs allow consumers to become active participants in a marketing effort, it is a valuable marketing strategy companies can use to target specific consumers, including multicultural consumers. This form of marketing directly connects the consumer to your product or service through innovative and fun live events. Your brand and message are delivered directly into the hands of your target market as Social Butterflies Promotions helps you create an experience that is not only seen and heard, but also emotionally felt.

By creating interactive customer experiences you help people connect with the brand at a much more personal and deeper level. You can communicate exactly what you want to get across about your brand and leave consumers better connected.

Use experiential marketing to promote new products, advertise special events, increase customer satisfaction, and engage and retain consumers.

It Works!

According to a study released in January 2012 by the Event Marketing Institute (EMI), event marketing is dominating a larger portion of campaign budgets…and producing bigger results!

The effectiveness of event marketing is staggering:

• 95% of consumer respondents stated that participating in a recent event made them more inclined to purchase the products being promoted.
• 71% percent of consumers felt more positive about the company, brand or product following their event experience.
• 58% of consumers said they purchased the product or service after the event.
• 86% said they subsequently became a regular customer.
• Brands were expecting their event and experiential marketing budgets to grow by almost 8% in 2012.
• 84% of brand-side survey respondents said that events and experiential marketing are considered “very important/critical” or “important” by their organizations, including senior management.

Social Butterflies Promotions brand ambassadors will help bring results to your brand’s marketing or promotional plan. Companies like Nestle, Vitamin Water, Grandwest,Offlimitcommunications and Samsung have all benefited from our strength in communicating their brand essence to an engaged audience. Your next launch or event could too. Contact Social Butterflies Promotions for more information by emailing info@sbpn.co.za

Our Experiential Marketing Services

Use a combination of our services below to plan and execute your next experiential program.

• Concept Development:
• Event and Promotion Research and Planning:
• Event and Promotional Talent:
• Premium Sourcing:
• Event Measurement:
• Secret Shopping/Event Evaluation:
• Event Production Services: