The Cape Argus Pick n' Pay cycle Tour 2013

Thursday 7 March to Saturday 9 March 2013 the Butterflies donned their cycling gear for team Bonitas at  The Cape Argus Pick n' Pay Cycle Tour Exhibition.

Bonitas Gift: Malcolm's sought after book

We worked along-side cycling royalty, Malcolm Lange, who autographed copies of  his book “Is winning everything?’.

The sought after book was a complimentary gift from Bonitas Medical Scheme to visitors of the exhibition. Malcolm’s book truly shows his heart, and a significant part of the book reflects his feelings towards the controversy surrounding cycling today. In this book Lange’s attitude on honesty, integrity and ethics in sport are apparent.

Malcolm Lange

Malcolm De Lange is a South African cycling legend,  and has been called “the most prolific road cycling race winner of the modern era”. This extraordinary athlete has won nearly every local race in his illustrious 17 year career. He has over 400 major race victories and he won his third Argus at the 2010 Cape Argus Tour for team Bonitas, which he won after outsprinting the elite break-away group that included seven-time Tour de France winner, Lance Armstrong. 

Finally, at the age of 37 Malcolm decided that the 2011 Argus would be his final competitive Argus, he came second. Malcolm’s career has been nothing short of spectacular, as a school boy he was  already considered one of the country’s best ever track cyclists.

Team Bonitas Medscheme

Team Social Butterflies

Now Lange, who owns Team Bonitas Medscheme, focuses on building his team which is an internationally registered professional team, that is growing from strength to strength and is making its mark in the international arena.  A lot of focus is also spent on Malcolm’s sports management business, Lange sports, which he co-owns with his wife Jackie, where the objective is to help identify and nurture talent so that South Africa can produce Olympic and Tour De France winning champions.

2013 Argus winner Herman Fouche (centre) flanked by his number 2 Tyler Day (right) and his team mate Christoff van Heerden (left) who came 3rd.

Team Bonitas did it again this year as their rider Herman Fouche pipped Tyler Day and Christoff van Heerden in a photo finish.  The Bonitas team were 1^st and third on the podium marking the end of another successful Argus by Team Bonitas Medscheme.

What an absolute privilege to work with such a winning team and winning brand! If you would like to find out more about Bonitas Medical cover please click on the link below.

http://www.bonitasmedicalfund.co.za/     

Why use Experiential Marketing?

Experiential Marketing is a relatively new idea to the creative world but the benefits have proved to be enormous. You can work with practically any type of budget when going this route as it relies on engagement, imagination and energy rather than a big marketing budget.

Experiential marketing programs allow consumers to become active participants in a marketing effort, it is a valuable marketing strategy companies can use to target specific consumers, including multicultural consumers. This form of marketing directly connects the consumer to your product or service through innovative and fun live events. Your brand and message are delivered directly into the hands of your target market as Social Butterflies Promotions helps you create an experience that is not only seen and heard, but also emotionally felt.

By creating interactive customer experiences you help people connect with the brand at a much more personal and deeper level. You can communicate exactly what you want to get across about your brand and leave consumers better connected.

Use experiential marketing to promote new products, advertise special events, increase customer satisfaction, and engage and retain consumers.

It Works!

According to a study released in January 2012 by the Event Marketing Institute (EMI), event marketing is dominating a larger portion of campaign budgets…and producing bigger results!

The effectiveness of event marketing is staggering:

• 95% of consumer respondents stated that participating in a recent event made them more inclined to purchase the products being promoted.
• 71% percent of consumers felt more positive about the company, brand or product following their event experience.
• 58% of consumers said they purchased the product or service after the event.
• 86% said they subsequently became a regular customer.
• Brands were expecting their event and experiential marketing budgets to grow by almost 8% in 2012.
• 84% of brand-side survey respondents said that events and experiential marketing are considered “very important/critical” or “important” by their organizations, including senior management.

Social Butterflies Promotions brand ambassadors will help bring results to your brand’s marketing or promotional plan. Companies like Nestle, Vitamin Water, Grandwest,Offlimitcommunications and Samsung have all benefited from our strength in communicating their brand essence to an engaged audience. Your next launch or event could too. Contact Social Butterflies Promotions for more information by emailing info@sbpn.co.za

Our Experiential Marketing Services

Use a combination of our services below to plan and execute your next experiential program.

• Concept Development:
• Event and Promotion Research and Planning:
• Event and Promotional Talent:
• Premium Sourcing:
• Event Measurement:
• Secret Shopping/Event Evaluation:
• Event Production Services: