Why use Experiential Marketing?

Experiential Marketing is a relatively new idea to the creative world but the benefits have proved to be enormous. You can work with practically any type of budget when going this route as it relies on engagement, imagination and energy rather than a big marketing budget.

Experiential marketing programs allow consumers to become active participants in a marketing effort, it is a valuable marketing strategy companies can use to target specific consumers, including multicultural consumers. This form of marketing directly connects the consumer to your product or service through innovative and fun live events. Your brand and message are delivered directly into the hands of your target market as Social Butterflies Promotions helps you create an experience that is not only seen and heard, but also emotionally felt.

By creating interactive customer experiences you help people connect with the brand at a much more personal and deeper level. You can communicate exactly what you want to get across about your brand and leave consumers better connected.

Use experiential marketing to promote new products, advertise special events, increase customer satisfaction, and engage and retain consumers.

It Works!

According to a study released in January 2012 by the Event Marketing Institute (EMI), event marketing is dominating a larger portion of campaign budgets…and producing bigger results!

The effectiveness of event marketing is staggering:

• 95% of consumer respondents stated that participating in a recent event made them more inclined to purchase the products being promoted.
• 71% percent of consumers felt more positive about the company, brand or product following their event experience.
• 58% of consumers said they purchased the product or service after the event.
• 86% said they subsequently became a regular customer.
• Brands were expecting their event and experiential marketing budgets to grow by almost 8% in 2012.
• 84% of brand-side survey respondents said that events and experiential marketing are considered “very important/critical” or “important” by their organizations, including senior management.

Social Butterflies Promotions brand ambassadors will help bring results to your brand’s marketing or promotional plan. Companies like Nestle, Vitamin Water, Grandwest,Offlimitcommunications and Samsung have all benefited from our strength in communicating their brand essence to an engaged audience. Your next launch or event could too. Contact Social Butterflies Promotions for more information by emailing info@sbpn.co.za

Our Experiential Marketing Services

Use a combination of our services below to plan and execute your next experiential program.

• Concept Development:
• Event and Promotion Research and Planning:
• Event and Promotional Talent:
• Premium Sourcing:
• Event Measurement:
• Secret Shopping/Event Evaluation:
• Event Production Services:

Valentine's day tips from our promotional models!

Some Valentine's best and worst advice from our promotional models.

Do's

1. Do shave! You never know....
2. Do tell them how you feel
3. Do relax and have fun!
4. Do write a love letter
5. Do "Forget" to tell him/her your plans and then just sweep them off to do something they like.
6. Do buy new lingerie every year, it's fun for everyone.
7. Do Celebrate it the day after, all chocolates and gifts are half price....LOL!
8. Do remember!
9. Flowers...always a winner!

Dont's

 

1. Don't get wasted on your date!
2. Don't go on about it being a holiday manufactured by Hallmark cards to make more money!
3. Don't Be afraid to think big if its a special valentine.
4. Don't break up with someone on valentines day.....you don't need that kind of karma!
5. Don't pressure your significant other, there is enough pressure with birthdays, anniversaries etc, So don't make your partner feel like you HAVE to do something this Valentine's day.
6. Don't buy lingerie if you have just started seeing each other... It makes you look like you have one thing on your mind! 
7. Don't buy lingerie if you DON'T know her size!
8. Don't allow the cat on the bed or the dog in the room!

Happy Valentine's Day from the Social Butterflies Team!

Unlock the 007 in you.... you have 70 seconds!

When Coca-Cola enters the experiential marketing realm, you know its going to be BIG!!!! So when they paired up with the latest (and apparently best ever!) Bond blockbuster "Skyfall" we knew that coke zero drinkers could be in for the ride of their lives.

The concept was simple, you want free tickets to the Bond premiere?..... Come get them.....secret agent style!

Using top of the pops vending machines, some thirsty unsuspecting Coke zero buyers, a train station and rivetted commuters, this is what they created.

Its campaigns like this that make us love experiential marketing even more!  

Introduction

I thought it was only polite to introduce ourselves to you in our first post.  Many of you may have seen our Facebook page, Website or met some of our promotional models. This Blog is a more personalised acount, of what we do, who we are as well as our latest activities.

Social Butterflies Promotions is a Cape Town based Bee owned event staffing agency focused on providing exceptional promotional models, for a variety of clientele and events.

Our agency fills a large gap in the Cape Town market for promotional models of colour, as well as eloquent, confident promotional models that have brand awareness.  We understand that a promotional models work is much more than just being a pretty face.

We at SBPN, pride ourselves in being a family agency having our promotional models best interests at heart, as unfortunately all too often promotional models are abused by the industry.  Our duty is to our clients as well as our models.

Our books show a diverse range of models which can be a true representation of South Africa on any level.    Models are selected very carefully with reliability, punctuality and professionalism some of the core characteristics we seek.

Most of our models are fluent in more than one local language and many of them fluent in several international languages such as French, Italian and Spanish.  This adds even more to our ability to communicate and better relate to our clients, and their guests or target audience.

Mission Statement

Social butterflies promotions is dedicated to providing a memorable experience for each client and consumer through exceptional service and technical excellence.

We will go the extra mile to accomplish this mission with passion, expert advice and the utmost professionalism and courteousy. 


Please take a look at our Facebook page, if you have not already, and like us.



Take a look at our Website.
 http://www.socialbutterfliespromotions.com/

Like us on Facebook
http://www.facebook.com/SocialButterfliesPromotions?ref=hl

Follow us on Twitter: @socialbuterflys

“Go on, hitch a ride on a butterfly.  There is no better way to fly” – James W. Stanford