Use promotional merchandise effectively

If you are looking for a proven cost effective way of

• Promoting a new product

• Increasing stand traffic at a trade show

• Improving response rates of your marketing campaigns

• Increasing frequency of repeat orders

• Boosting employee morale

Using promotional merchandise, may be the answer for you.

Do's and Don’ts

Do consider using a system that requires consumers to give you their details before being sent or given something for free.

Do think “useful” rather than “novel” for giveaways. Novel may well attract initial attention, but useful will avoid the dustbin for longer.

Do make a small token charge to increase people’s sense of involvement and sense of value.
Don't give something away that has no association with your brand – make it relevant and therefore more likely to remind customers of you.

Don't forget to think about how you will evaluate the success of the promotion while still in the planning stage. This is when you can build in a measurement device.

Don't splash your budget on merchandise without thinking about how it could be linked to any other marketing or branding activity.

 Logos and marketing messages that are attached to practical or fun items like pens, mouse mats and memory sticks take your marketing efforts one step further. They are interactive and useful. 

Plus they sit on a desk for months outlasting more costly forms of marketing. That is why advertising with promotional products is so effective.

A promotional merchandise campaign sourced, planned and managed by Social Butterflies Promotions can:

• Present your business as more likeable and generous

• Improve sales

• Keep your brand at the forefront of people's minds

• Reduce marketing costs by advertising on a large scale at low cost

• Lengthen the lifespan of your campaign

• Improve the impact of your campaign - a fun usable item is more memorable than dull directory listing

• Enhance impressions of your brands and products

Call or email us today to find out how promotional merchandise can work best for your organisation and help you achieve your marketing goals. 

 www.socialbutterfliespromotions.com