Tuesday, November 27, 2012

Unlock the 007 in you.... you have 70 seconds!

When Coca-Cola enters the experiential marketing realm, you know its going to be BIG!!!! So when they paired up with the latest (and apparently best ever!) Bond blockbuster "Skyfall" we knew that coke zero drinkers could be in for the ride of their lives.

The concept was simple, you want free tickets to the Bond premiere?..... Come get them.....secret agent style!

Using top of the pops vending machines, some thirsty unsuspecting Coke zero buyers, a train station and rivetted commuters, this is what they created.


Its campaigns like this that make us love experiential marketing even more!